Sector: Analytics, Consumer Tech, Sports Fan Engagement 							

Phizzle is a mobile marketing technology company that provides an  audience engagement solution to grow fan loyalty, drive monetization,  and harness brand equity. Phizzle has a unique combination of tools that  enhance brands through real-time, mobile interaction. Partnering with  digital and media agencies, publishers, wireless carriers and brand  advertisers, Phizzle delivers an array of mobile advertising solutions.

Jim Whims is a Partner. For the last decade, Jim was a  cofounding general partner of Techfund Capital U.S. I and II and  Techfund Capital Europe, where he invested in companies like 3DFX, the  first high end 3D graphics chip company, and Portal Player, the original  chip set software and firmware solution for the Apple iPod.

Prior to that he co-founded Worlds of Wonder, which launched Teddy  Ruxpin, Lazer Tag, and Nintendo in the U.S. In 1990 he helped lead the  turnaround team at Software Toolworks, which resulted in a $462M cash  sale to Pearson, LTD.

In 1996, he led the initial launch of the Sony PlayStation, which  garnered him the Adweek/Brandweek Marketing Executive of the Year Award  for driving revenues from zero to $1B in the first seven months.

Jim also serves on the Board of Directors of Synaptics and Cokem,  Inc. He received a BS from Northwestern University, where he played both  football and hockey.

Phizzle

Analytics, Consumer Tech, Sports Fan Engagement

Company Overview

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