Comments on: What is the real market share for Macintosh? http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/ The Art and Science of Entrepreneurs Wed, 08 Sep 2010 13:47:52 +0000 http://wordpress.org/?v=2.0.5 by: Jmartens http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7867 Tue, 01 Dec 2009 08:16:23 +0000 http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7867 you said: "since every Macintosh is bought by a human being" As is every PC. If you are trying to say some PC's are bought by companies while Mac's are not, that is wrong as well. Plenty of Mac's are bought by companies. So a proper analysis would not only discount PC's for business purchases, but discount Mac's as well. you said:

“since every Macintosh is bought by a human being”

As is every PC. If you are trying to say some PC’s are bought by companies while Mac’s are not, that is wrong as well. Plenty of Mac’s are bought by companies.

So a proper analysis would not only discount PC’s for business purchases, but discount Mac’s as well.

]]> by: ed http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7780 Mon, 30 Nov 2009 15:35:31 +0000 http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7780 I've been doing some consulting for several different startups recently. In every case, virtually every laptop used were Apple's, to the tune of probably 90% market share. Not to mention offices littered with iMacs and Mac Minis. Apple's market share where users are not dependent on some legacy app is incredibly high. I think its only the old school corporations with generations of cruft that are sticking with PCs. I’ve been doing some consulting for several different startups recently. In every case, virtually every laptop used were Apple’s, to the tune of probably 90% market share. Not to mention offices littered with iMacs and Mac Minis. Apple’s market share where users are not dependent on some legacy app is incredibly high. I think its only the old school corporations with generations of cruft that are sticking with PCs.

]]> by: Zornitza Stefanova http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7496 Fri, 09 Oct 2009 03:39:53 +0000 http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7496 This article may provide additional insight into the growing penetration of Macs among certain groups of the population. http://www.talkingpointsmemo.com/archives/2009/09/how_many_of_you_use_macs.php This article may provide additional insight into the growing penetration of Macs among certain groups of the population. http://www.talkingpointsmemo.com/archives/2009/09/how_many_of_you_use_macs.php

]]> by: biz http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7492 Thu, 08 Oct 2009 05:40:45 +0000 http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7492 A study released today provides another interesting way to slice the discussion of PC/Mac market share: http://theappleblog.com/2009/10/07/study-finds-that-85-percent-of-mac-owners-also-have-a-pc/ A study released today provides another interesting way to slice the discussion of PC/Mac market share:
http://theappleblog.com/2009/10/07/study-finds-that-85-percent-of-mac-owners-also-have-a-pc/

]]> by: Stu Berman http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7396 Mon, 14 Sep 2009 00:55:02 +0000 http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7396 Hi Stew, It's hard to believe that I've been using a Mac for over 25 years now, and I've watched Apple's influence on the industry closely since the Apple II days. I agree with what you say, but I've always thought that your point was true. Even in the the mid-90's, Apple's weak days, I would always have people intrigued by and asking me about my Mac. So many many more people wanted Macs than were able to use them then. Many wanted Macs but their companies had policies to keep the Mac out. I see more and more anti-Macintosh policies falling by the wayside as more and more factors tilt in favor of the Macintosh. I think that this momentum is leading to increasing rates of Macintosh market share gain. Soon we will see 83% of many other groups using Macs. Best Regards, Stu Berman Palo Alto Hi Stew,

It’s hard to believe that I’ve been using a Mac for over 25 years now, and I’ve watched Apple’s influence on the industry closely since the Apple II days. I agree with what you say, but I’ve always thought that your point was true. Even in the the mid-90’s, Apple’s weak days, I would always have people intrigued by and asking me about my Mac. So many many more people wanted Macs than were able to use them then. Many wanted Macs but their companies had policies to keep the Mac out. I see more and more anti-Macintosh policies falling by the wayside as more and more factors tilt in favor of the Macintosh. I think that this momentum is leading to increasing rates of Macintosh market share gain. Soon we will see 83% of many other groups using Macs.

Best Regards,
Stu Berman
Palo Alto

]]> by: Chris Nicholson http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7351 Fri, 04 Sep 2009 15:32:23 +0000 http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7351 I think browser share is more useful statistic. http://brainstormtech.blogs.fortune.cnn.com/2008/12/01/mac-internet-share-hits-record-882-windows-drops-below-90/ Mac is close to your 10% number. From a vendor's perspective, any even more important stat would be average spend per user on third party software and/or ecommerce transactions. I wouldn't be surprised if there was a significant skew (to the upside) here. I think browser share is more useful statistic.

http://brainstormtech.blogs.fortune.cnn.com/2008/12/01/mac-internet-share-hits-record-882-windows-drops-below-90/

Mac is close to your 10% number.

From a vendor’s perspective, any even more important stat would be average spend per user on third party software and/or ecommerce transactions. I wouldn’t be surprised if there was a significant skew (to the upside) here.

]]> by: jim Forbes http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7336 Tue, 01 Sep 2009 12:55:56 +0000 http://alsop-louie.com/markets/what-is-the-real-market-share-for-macintosh/#comment-7336 Excellent piece, Stewart, and as you correctly point out Apple's position with the Mac isn't about overall market share, it's really a combination of other factors; not the least of which is leadership in human factors/interface technologies and design. Does anyone really care that direct marketer ACDE has a 10.2 percent market share? i think not. the market has gone consumer quickly. In a consumer market there are no magazines called "Toaster," "ToasterWorld" or "Toaster Week" and no one cares about heating filaments, although consumers do care how a device may look in their newly remodeled kitchen, and wether or not that device burns bread the way the consumer prefers it, with little intervention. Apple's strength today is wildly different than it was just 10 years ago. For whatever reason this gets overlooked in most discussions-- which seem to be rooted in late 1980'd logic. once again, great writing and a well thought out point Stew. Best, Jim "Farmer" Forbes Escondidio, CA ( but headed for Colorado soon) Excellent piece, Stewart, and as you correctly point out Apple’s position with the Mac isn’t about overall market share, it’s really a combination of other factors; not the least of which is leadership in human factors/interface technologies and design.

Does anyone really care that direct marketer ACDE has a 10.2 percent market share? i think not. the market has gone consumer quickly. In a consumer market there are no magazines called “Toaster,” “ToasterWorld” or “Toaster Week” and no one cares about heating filaments, although consumers do care how a device may look in their newly remodeled kitchen, and wether or not that device burns bread the way the consumer prefers it, with little intervention.

Apple’s strength today is wildly different than it was just 10 years ago. For whatever reason this gets overlooked in most discussions– which seem to be rooted in late 1980′d logic.

once again, great writing and a well thought out point Stew.

Best,

Jim “Farmer” Forbes
Escondidio, CA ( but headed for Colorado soon)

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