People who attended the “D6: All Things Digital” event in May know that I asked Jeff Bezos an impertinent question. Why, I asked, did Amazon insist on using up the primo spot on my landing page to promote Kindle, when I already owned one and Amazon knows that I own one. (For those who haven’t taken the plunge, Amazon actually pre-configures your Kindle with your customer information when they ship it to you. So presumably they know who has one and therefore doesn’t need to be promoted to buy another one.) Bezos’s response was classic: “Because,” he said, “you only have one.”

Bezos sent me an email today, asking me to check out Amazon.com. Lo and behold, the ad for Kindle had been replaced with what you see here. Promotion for Kindle content based on my history of purchases (I’ve bought both Elmore Leonard and Arturo Reverte-Perez titles on my Kindle previously. Plus, of course, an exhortation to buy more Kindles for friends and family.

Now that’s great customer service! And with a sense of humor! :-)

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