What Should Howard Stringer Do?
Monday, January 29th, 2007I love this kind of strategic question! Sony really wants the Blu-Ray HD format for video to be successful. It lost the Betamax race. It is supposed to be the ultimate leader in consumer electronics. It is betting heavily on Blu-Ray, heavily enough to have made it part of the proposition for its market-leading videogame console, the Playstation 3.
But a key pattern in the early adoption of new video formats is which format pornography tends to favor. So what’s a market leading, gigantic consumer electronics company to do? Sony decided to discourage pornographers from creating Blu-Ray based DVDs. It did the same thing when it was promoting the Betamax format; now people say that was a critical error. (That sounds like revisionist history to me, but I don’t remember exactly what killed Betamax: maybe the refusal to license; maybe the shorter storage times; maybe no porn; maybe all of the above.)
Sony did embed it in their videogame console; Can you imagine the reaction of parents if they saw the leading proponent of Blu-Ray endorse the idea that porn could be easily viewed with the PS3? Greedy self interest versus the “public good” and family values. What would you do?
Sir Howard Stringer, CEO of Sony Corp. and a long time media executive known for his acerbic wit and impolitic tongue, had to decide: The company has formally instructed its reproduction subsidiary not to produce Blu-Ray discs with pornographic content.

